These are exciting times for Williamsburg.  The entire community is a buzz with activity, planning, new ideas, initiatives and events.  Two wonderful initiatives are bringing the community together which, if successful, will position Williamsburg as a wonderful weeklong destination.

Last year faced with declining visitations, the Williamsburg Convention and Visitors Bureau, the Williamsburg Hotel/Motel Association and the Williamsburg Chamber of Commerce sponsored a bill through the Virginia legislature to raise marketing funds for the Williamsburg area. 

Upon legislative approval, the Williamsburg Area Destination Marketing Committee was formed aka WADM(a)C.  Comprised of many high-ranking community leaders, they immediately set about to develop a strategy and create a promotional campaign with a deadline of March 2005. 

GoWilliamsburg is the resulting campaign.  If you live in New York, Philadelphia, Raleigh, Washington or Baltimore...look for GoWilliamsburg!

The advertising strategy -

• to promoted the Williamsburg area like no other family vacation destination...so much to do, so much diversity, so much that's new, so much that's unexpected
• There is truly something fun for the entire family...a place where rich American history comes alive, world-class coasters are abundant and go long on five-star championship golf courses all within close proximity of one another, in a beautiful natural setting.